Word: astropizza
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Dates: during 1988-1988
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Economic detente with the Soviets has spawned consumer-oriented ventures as well. For the past two weeks, Muscovites have been lining up to buy slices of the first American pizza in the Soviet Union, for 1.25 rubles ($2.10) each at the AstroPizza truck that makes stops around the city. The 18-ft. mobile pizzeria is operated under a joint venture of New Jersey-based Roma Food Enterprises (1987 sales: $100 million) and the City of Moscow...
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