Word: astroturfed
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Dates: during 1990-1999
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...retreats in the Caribbean have become destinations in their own right. With help from pals Leonardo DiCaprio and Cameron Diaz, Andre Balazs, the owner of Los Angeles' fabled Chateau Marmont, recently added the Standard, a retro-kitsch palace for young, hard-partying hipsters, complete with inflatable sofas and an AstroTurf pool deck. Balazs hopes to create a chain of anti-Best Westerns...
These season-ending injuries have reignited a battle over the safety of artificial turf, particularly AstroTurf, the dominant brand. For at least 15 years the issue has been discussed and studied by doctors and the National Football League. Scientific studies have been inconclusive. AstroTurf's owner insists its carpet is safe. "Every time there is an injury on turf, it is the turf's fault; when it is on grass, it is just the game. Football is a dangerous game, whether played on turf or grass," says James Savoca, vice president of Southwest Recreational Industries. Yet at least three deaths...
Artificial turf now covers the field in about half of all football stadiums at the professional and major college level, as well as more than 1,500 high school and small college fields. AstroTurf controls the bulk of the market, a $50 million-a-year business...
...response of grass. It is made of synthetic blades and is held up by an artificial dirt composed of silica and rubber that can be made of recycled running shoes. The University of Nebraska recently installed the surface after a year in which 40 football players sustained injuries on AstroTurf. "It is the closest thing to natural grass I've seen," says John Ingram, the Cornhuskers' director of athletic facilities. "This year we haven't had any injuries, and the players like...
...AstroTurf recently introduced a similar product, provoking a nasty battle and a patent-infringement suit. A new turf war is on, but grass may be the ultimate winner...