Word: ata
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...Anglo-French Concorde soon shot several sound-years ahead of its Russian rival with the inauguration of regular transatlantic passenger service in 1976. Last week the Soviet Union belatedly entered the supersonic sweepstakes by initiating regular Tu-144 flights on a little-traveled run between Moscow and Alma-Ata, an industrial city of 860,000 near the Chinese border. Price of a one-way ticket on the once-a-week flight: $113. TIME Moscow Bureau Chief Marsh Clark was the first Western passenger to step aboard the supersonic transport on its inaugural flight and filed this report...
...flights in DC-10 jumbos, some seats were empty, and later some planes took off with only a third of the 345 seats filled. Yet at minimum, little Laker Airways (eleven jets) has broken the iron grip of the International Air Transport Association (I ATA) on transatlantic pricing* and prodded the industry's giants into offering competitive fares that are lower than they ever thought they would go. Pan Am and TWA actually beat Laker into the bargain-basement blue yonder by eleven days, selling stand-by seating on regular flights for $256 round trip...
...banning it might be a futile attempt to block the inevitable. Supersonic travel, after all, is probably here to stay, if only because greater speed has always been the primary goal of transportation development. The Soviet supersonic TU-144 is said to be hauling cargo between Moscow and Alma Ata, while nearly 15,000 passengers-admittedly, a small minority of transatlantic travelers-have already flown the Concorde to Europe. They are delighted by its speed, if not its comfort. For another thing, a ban on the Concorde would betray the American tradition of welcoming rugged but fair competition...
...Other medal possibilities at Innsbruck: Teammates Lubov Sadchikova and Galina Stepanskaya, American Sheila Young and Japan's Makiko Nagaya. Averina has no equivalent among the men, but Soviets hold four of five world marks. Impressive, but somewhat deceptive. The records were all set at high altitude, in Alma-Ata, near the Chinese border. That might mean that American Peter Mueller, Holland's Hans van Helden or two Norwegians, Jan Egil Storholt and Sten Stensen, can upset the Soviets...
...Soviets have already put one of their SSTs (nicknamed "Concordski" by Westerners because of design features obviously copied from the British-French plane) into service on a domestic cargo and mail run from Moscow to the central Asian city of Alma-Ata. The Concorde is not far behind. The French plan to start SST service later this month from Paris to the Senegalese capital of Dakar (2,860 miles) and then on to Rio de Janeiro (another 3,189 miles). At the same time, Britain will launch Concorde flights from London's Heathrow for the 3,162-mile trip...