Word: atari
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...middle of a delicate transition -- from the so-called 16- bit technology at the heart of today's Sega and Nintendo machines to the next-generation game systems that can process data 32 or 64 bits at a time. It was during a similar transition that Atari collapsed in the early 1980s and, a ^ few years later, Nintendo was eclipsed by Sega, in both cases by having miscalculated the cost of keeping up. Whether the industry continues along the path set by the Japanese giants, veers off in the direction pioneered by Hawkins or is displaced by something entirely...
Savvy young American who have been marketed to since they could say "Atari" may not be as easy to convince. "Young people want something that's packaged in a way that they can understand and is compelling, but when they rip open the package they want something real," says Rob Nelson, 29, the T-shirt and acid-washed jeans poster boy of Lead or Leave, another upstart youth group...
What is the Lynx? Is it a wildcat with tufted ears? Is it a failed Atari rip-off of Nintendo's Game Boy? Or is it the newest entry into Harvard's late-night club...
Unfortunately for Hawkins and his partners, he is not the only one with his eye on the information-highway prize. Atari has announced a $200 game system called Jaguar that could steal some of 3DO's sparkle this fall. Both Sega and Nintendo are rumored to have 3DO-class machines in development. And last month Nintendo announced plans to leapfrog ahead with a game machine built around a % 64-bit chip, which has twice the power...
...Hollywood-Silicon Valley connection goes back to the early 1980s, when movie companies and video-game makers found it mutually convenient to license cartoon and film characters (usually for a modest 5% to 10% of net sales) for use in video games. At one point Atari had deals lined up to make video games out of Peanuts, Mickey Mouse and the Muppets. Then in 1982 Atari licensed E.T. for $23 million and proceeded to turn it into one of the worst video games ever made. The resulting disaster, known in the industry as "the crash of 1984," brought Atari into...