Word: atari
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...surface, Commodore's troubles seem to have started with the abrupt departure in January 1984 of President Jack Tramiel, who resigned after a dispute with Chairman Irving Gould and later became head of Atari, a rival home-computer maker. A savvy salesman and cutthroat competitor, Tramiel made Commodore a huge success by bringing out quality products at rock-bottom prices. But Tramiel bears some of the responsibility for Commodore's recent slide. He focused on sales and skimped on research and development of new models...
...nearly two months late. Says Chairman Mitch Kapor: "It was like losing our virginity." One software publisher, Ansa, has adopted the policy of IBM, which usually declines to discuss products before they have been shipped to dealers. But other firms still deal in vapor. At a recent trade show, Atari announced the names of 138 programs being written for its new ST machine. Only 44 were available...
...Says David Gold, a Palo Alto venture capitalist: "It's good news for Apple that | he's out of their hair. The loss of a few employees is probably a small price to pay to have Steve Jobs going off and doing something else." But Nolan Bushnell, who founded Atari and subsequently launched and left several other firms, including Pizza Time Theater, is not so sure. Says he: "Where is Apple's inspiration going to come from? Is Apple going to have all the romance of a new brand of Pepsi...
...have sold well since their introduction 15 months ago. Prices range from $1,490 to $2,090. Many consumers consider the Macintosh, which is based on a new generation of technology, more versatile and easier to use than any other personal computer. But Apple now faces a challenge from Atari, which made the only big splash at last week's Comdex show. Dealers gathered around for a peek at a new Atari machine that is similar to the Macintosh but will cost only $800 to $900. Though its official name is the ST, the computer has already been nicknamed...
PCjr's share of the retail personal-computer market slipped from a peak of 17% in December to only 4% in February, an intolerable level for IBM. In addition, the competition promised to get tougher. Atari and Commodore are expected to introduce higher-quality home computers this year priced at less than $1,000. For IBM, it must have seemed like a good time to disinherit Junior...