Word: atari
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...telephone. Several books now tell computer owners where to find the freebies. The Computer Phone Book, by Mike Cane (New American Library; $9.95), lists the phone numbers of more than 400 bulletin boards and networks carrying programs for many brands of personal computers, including Apple, IBM, Tandy, Commodore and Atari. Free Software for the IBM PC, by Bertram Gader and Manuel Nodar (Warner Books; $8.95), shows readers how to track down more than 600 programs...
...company's remaining executives quickly realized that Tramiel would not run the company by committee. Tramiel, says an associate, demands "full, complete, undisputed authority." The new chairman's blitz would make Atari "leaner and meaner," said Vice President Bruce Entin. "The guy was in command. He was kind of like a general...
Tramiel became aware that Atari was up for sale seven weeks ago and began talks with Warner Chairman Steven Ross. After arduous bargaining in Manhattan, Tramiel's son Gary and Warner representatives closed their deal at 15:30 a.m. on Monday of last week. By that time, Tramiel was flying to California in a private jet and was at Atari headquarters...
That Tramiel would choose to buy control of Atari is ironic. As Commodore's boss, he had helped run Atari into the ground by slashing prices on his company's own popular home computers, the Commodore 64 and VIC 20. The strategy frustrated Atari's attempts to get into the home-computer market and diversify away from fast-failing video games...
Tramiel may try the same tactic at Atari, only this time against his former company. Atari sold roughly 250,000 of its 800 series computers last year, far fewer than the average 1 million Commodore 64s sold annually. The best guess by experts is that Tramiel's first marketing move may be to try to reverse those numbers by drastically underpricing Commodore's products. Later, perhaps next year, he might develop a model that would compete against more powerful machines made by Apple and IBM for the sophisticated home user. The general's campaign has just begun...