Word: atari
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Pressure from foreign competitors is prompting American companies to move part of their production overseas, where labor costs are often much lower than in the U.S. Many electronics firms, including Atari and Apple Computer, have set up circuit-board assembly lines in Asia. General Motors' Delco electronics division has built plants in Singapore and Mexico. Such moves stir bitter resentment among American workers. Says Edward Sesma, 33, who is being laid off this week from his job as a forklift driver at a San Diego tuna cannery: "You only have to look a few miles across the border...
...computers are trying to regroup after disastrous performances. Coleco's Adam, the big hit of last year's show, was plagued by production problems and sold poorly after going on the market in October. The product has been rolled out again at a price of about $750. Atari, which lost $539 million last year on video games and home computers, announced last week that it will introduce a new home machine this fall that will have a larger memory...
...computerized flight. Every day thousands of Americans climb into their armchairs, ease back on their joysticks and head for the electric blue skies of Microsoft's Flight Simulator, which runs on the IBM Personal Computer, or SubLogic's Flight Simulator II, a version for the Apple, Atari and Commodore machines. More than 200,000 copies of the $49.95 discs have been sold to a diverse corps of enthusiasts, from first-graders bored with their video games to professional pilots who cannot seem to get enough of their jobs. Some businessmen regularly fly to Chicago during their coffee breaks...
...educational institutions. Salesmen offering incentives and deep discounts are swarming around wealthy school districts. "We are bombarded daily with catalogues of software, letters and phone calls," says Torance Vandygriff, principal of the Preston Hollow Elementary School in North Dallas, which last year raised $24,000 to buy classroom computers. Atari, in a joint venture with Post Cereals, will even swap equipment for proof-of-purchase coupons clipped from breakfast-cereal boxes. The exchange rate: one $300 Atari 800XL computer for every 3,125 boxes of Alpha-Bits...
...announced an agreement with computer distributor Micro D to place machines in retail outlets that will let customers receive programs on blank discs over telephone lines. Two other firms, Romox, of Campbell, Calif., and Xante, of Tulsa, are testing or marketing similar systems. Nolan Bushnell, the multimillionaire founder of Atari, is even talking about selling software from vending machines...