Word: atari
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...been programmed to store and display messages. Most of these machines are operated free of charge by a self-appointed system operator (Sysop), who donates his equipment and services out of enthusiasm for this new form of communication. Some, such as Miami Big Apple, TRADE-80 and AMIS (Atari Message and Information System), are for owners of particular computers, offering them a place to trade hardware. The Aviators Bulletin Board (pilots) in Northern California and HEX (handicapped) in Maryland are forums for special groups that want to share experiences...
...companies have already recognized this change. Scientists and technicians, who often founded the firms and built the first products, are being eased out of top management jobs and replaced with executives skilled in packaging and selling goods. In the past eight months four of the largest computermakers (Apple, Osborne, Atari and Mattel) have lured away marketing experts from major consumer-products firms to run their companies...
Camp settings range from the spartan to the sublime. In Scotts Valley, Calif, Nolan Bushnell, the founder of Atari, will provide a rustic redwood scene where campers bring their own sleeping bags and mix VisiCalc with volleyball. The Computer Resort in Chico, Calif, sponsored by Texas Instruments, features jumbo-size steaks barbecued around a swimming pool. Princess Cruises in Los Angeles will coordinate 15 hours of classes with a ten-day sail that includes calls at Mazatlan, Puerto Vallarta and Acapulco. Cost: $1,995. Prefer your silicon seminars on terra firma? For $879, Club Med provides Atari computers along with...
There are signs in the U.S. that the alarm has been heard. Since Japan launched its fifth-generation project two years ago, dozens of U.S. firms, from Westinghouse to Atari, have started AI departments. Early this year the Pentagon's Defense Advanced Research Projects Agency announced that it expected to spend up to $95 million a year on "new generation" computers for military applications. IBM, which has traditionally taken a hands-off attitude toward such "blue sky" efforts, is said to have committed a 25-man team to building a fifth-generation machine. Says Raj Reddy, director of Carnegie...
Manufacturers of personal computers have been using readily recognizable people for some time to make the slightly intimidating machines seem warmer and more empathetic. Apple has Dick Cavett for its commercials, Texas Instruments recruited Bill Cosby, Commodore has William Shatner, and Atari just hired Alan Alda. None of these living celebrities, however, has had the impact of the Tramp. The character has starred in three widely seen television commercials, plus more than 20 print ads. He has won numerous advertising-industry awards...