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...that perhaps no more than a dozen vendors will survive the next five years At the moment, Dataquest estimates that Texas Instruments leads the low-price parade with a 35% share of the market in computers selling for less than $ 1 000 Next come Timex (26%), Commodore (15%) and Atari (13%). In the race among machines priced between $1,000 and $5 000, Apple still commands 26%, followed by IBM (17%) and Tandy/Radio Shack (10%). But IBM, which has dominated the mainframe computer market for decades, is coming on very strong. Apple, fighting back, will unveil its new Lisa model...

Author: /time Magazine | Title: The Computer Moves In | 1/3/1983 | See Source »

...argument that computers train minds to be logical makes some experts want to reach for the computer key that says ERASE. "The last thing you want to do is think more logically," says Atari's Kay. "The great thing about computers is that they have no gravity systems. The logical system is one that you make up. Computers are a wonderful way of being bizarre...

Author: /time Magazine | Title: The Computer Moves In | 1/3/1983 | See Source »

Cutting loose from Reed in 1974, Jobs journeyed back toward home and, answering a help-wanted ad in a local newspaper, landed a job at a video-game outfit called Atari, then in its second year of business. Jobs became the 40th employee of the small and idiosyncratic company founded by Nolan Bushnell and fueled by the success of Pong, the first of a long line of video recreations that turned simple games into eye-glazing national obsessions. Atari was a pretty loose place?staff brainstorming sessions were fueled with generous quantities of grass?but even there Jobs...

Author: /time Magazine | Title: The Updated Book off Jobs | 1/3/1983 | See Source »

...Atari salary helped stake Jobs to a trip to India, where he met up with a Reed buddy, Dan Kottke. "It was kind of an ascetic pilgrimage," says Kottke, "except we didn't know where we were going." Seeking spiritual solace and enlightenment with a shaved head and a backpack did not distract Jobs from stubbornly haggling over prices in the marketplace and dressing down a Hindu woman for apparently watering their milk. An erratic Siddhartha at best, Jobs came home in the fall of 1974 with more questions than answers. He tried primal therapy, went in search...

Author: /time Magazine | Title: The Updated Book off Jobs | 1/3/1983 | See Source »

...Atari 400 and 800 ($299 and $899). With 256 colors, four separate sound generators and built-in "missile graphics," the Ataris are the machines of choice for game players and game writers. The 800 has a keyboard suitable for touch typing, but writers would do well to look elsewhere for a first-rate word processor. Nearly 200,000 Atari 800s were shipped in 1982 and some 400,000 model 400s...

Author: /time Magazine | Title: The Hottest-Selling Hardware | 1/3/1983 | See Source »

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