Word: atari
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...telephone call in the middle of the night from a salesman on the other side of the country; here is the Olivetti M20 that entertains bystanders by drawing garishly colored pictures of Marilyn Monroe; here is a program designed by The Alien Group that enables an Atari computer to say aloud anything typed on its keyboard in any language. It also sings, in a buzzing humanoid voice, Amazing Grace and When I'm 64 or anything else that anyone wants to teach...
Suddenly last week, Consumer Products Division President Perry Odak, 37, who had been with Atari for only eight months, was ousted. Although his removal was attributed to personality differences, the announcement came the same day as the revised fourth-quarter forecast. Warner now predicts that it will earn only about $4.05 or $4.10 a share this year. While that is an increase of 10% to 15% over 1981, it is well below analysts' earlier estimates of as much...
...news about Atari arrived with other grim tidings for the industry. Mattel said that it expected to lose money during the fourth quarter, even though it was shipping more of its heavily advertised Intellivision games than it did a year ago. The company blamed a softening retail market and higher marketing costs that resulted from increased competition. After Mattel's shares began dropping, trading was suspended for more than 1½ days...
...console, ColecoVision, fell almost nine points in two days. Declared President Arnold Greenberg: "This is an inevitable initial reaction when the largest company in the industry says it has had disappointments. Some of the newer companies like us have really taken a large share away from Atari and Mattel." Coleco, based in Hartford, Conn., expects its sales to jump 180% this year, to $500 million...
...they are going to keep up in a business where supply has finally caught up with demand. For instance, Imagic has budgeted $10 million-about 20% of its estimated 1982 sales-for six months of television commercials. That is still only a fraction of the $100 million that Atari spent on advertising in 1982. Money alone, however, is not enough; in the latest ranking of the bestselling video games, Atari's top entry, Berzerk, ranks only fourth...