Word: atari
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...purists display the same enthusiasm for the Atari home version that your old English professor showed for the Classics Illustrated comic of Paradise Lost. No one denies, however, that the home market is where the major loot lies. Emerson, Coleco and Parker Brothers-who started a small living-room revolution with Monopoly in 1935-are jumping in. Mattel, which makes Atari's archcompetitor, Intellivision, says it has sold more than a million units at $249 and expects to be marketing 40 cartridges by December. One design will be based on an upcoming Disney movie called Tron, about a whiz...
...does Atari, which in September will introduce a new game machine, tentatively named Atari 5200 ($349), with more sophisticated graphics and more complex controls...
...Atari, which marketed a home version of Pac-Man only last month, just helped Warner Com, its parent company, post a record 57% increase in first-quarter profits. In 1982, according to San Francisco Securities Analyst Ted James, Atari, the world's largest supplier of home-video consoles and cartridges, should sell around $400 million worth of coin-operated video games and some $1.3 billion worth of the home-video consoles and cartridges. This represents a revenue for Warner almost six times that of their record business, five times that of the film division and about 47 times that...
...sales of over $60 million. Game designers now often rate royalty agreements giving them 1% of gross sales, and over at Activision, each game comes with a prominent credit ("conceived and designed by Bob Whitehead"), along with the designer's picture and some personal pointers on gamesmanship. Says Atari President Raymond Kassar, who is chauffeured to his office in a cream-colored Mercedes: "We've always treated our programmers as stars...
Retailers have been unable to keep Pac-Man cartridges on their shelves since the Atari division of Warner Communications Inc. introduced the home version in mid-March (list price: $37.95). Richard Simon, an analyst with Wall Street's Goldman, Sachs & Co., expects Atari to sell a phenomenal 9 million units this year and to take in some $200 million in the process. He predicts that Atari's Pac-Man earnings will ultimately surpass 20th Century-Fox's profits from Star Wars, the bestselling film ever made...