Word: atari
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...another guy named, well, Smith. Yet his company, Federal Express Corp., has become a $600 million firm by delivering packages that "absolutely, positively have to be there overnight," as its ads claim. Nolan K. Bushnell, 39, invented Pong, the first video game, in 1972. He then sold his company, Atari, to Warner Communications in 1976 for $28 million. Steven Jobs, 26, the co-founder of five-year-old Apple Computer, practically singlehanded created the personal computer industry. This college dropout is now worth $149 million...
...home in 1969. Today he owns houses in the Bel Air section of Los Angeles and in Malibu, and has a Bentley, a Ferrari and a Rolls-Royce. A year ago, Sanders rented San Francisco's Civic Center to treat 7,000 workers to a $350,000 party. Atari Founder Nolan Bushnell owns two yachts: the 41-ft. Pong, which he has lent to a friend, and the 44-ft. Sea Rat, which he uses himself...
Companies are now trying a number of tactics to stop the pirates. Atari, the leading video-game maker and a subsidiary of Warner Communications, retains 15 lawyers to file copyright protection lawsuits to combat pirates. Last month a three-judge panel in New York upheld a ruling that videogame companies can copyright their products, including the visual and sound effects down to the last zap. Many companies have introduced special coding schemes that are designed to stop copying. The trouble is that computer specialists, who may be only in their teens, can often easily break the protective codes. Says Steven...
...Atari's hand controls, too, are poor for a console that costs $150. Cartridges are $18 to $38. But they raise blisters on both adults and teenagers, and that does not happen unless a game is fascinating. Atari has good simplifications of Space Invaders and Asteroids, and a good Missile Command...
...firm called Acti-Vision makes $23 cartridges that fit Atari's console, and will soon make them for Intellivision. Acti-Vision's Laser Blast is a good fast-reflex game in which the player himself is the space invader. Its Tennis has a couple of good illusions?the ball bounces realistically on the court?but no effective simulation of hitting the ball, and no distinction between serves and ground strokes. Like too many cartridges for all three systems, Tennis is likely to be played twice and forgotten...