Word: atari
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Pizza Time Theater Inc. is the creation of Nolan Bushnell, 38, a microelectronics expert. In 1972 Bushnell founded the successful Atari electronic games company with a $500 initial investment. Four years later, he sold out to Warner Communications, ending up with $15 million in cash and debentures, and took the post of chairman of his company, which became a new Warner subsidiary. Since then, Atari has broadened from electronic games to personal computers. Bushnell had been working on the Pizza Time concept at Atari; but before the first of the computerized robots, a wisecracking rat named Chuck E. Cheese, emerged...
...Fund, invested $750,000 in the company: "I'm not a game player or a, big pizza eater. But I was impressed observing the customers at Pizza Time restaurants. People really seemed to enjoy themselves there." Another attraction for investors was Bushnell's good business record at Atari...
...three daily 90-minute sessions, beginners study BASIC and introductory programming; more advanced students take courses in robotics, graphics and computer-generated speech. During free time-once used to watch snakes eat frogs or to flirt with the waterfront counselors -campers play games on any of the 42 Atari, Apple, Texas Instruments and Commodore home computers...
...home entertainer can furnish his room with, say, a big-screen Kloss Novabeam projection TV, a Sony Betamax video recorder, a Panasonic video-tape color camera, an RCA videodisc player, a Yamaha audionics stereo with electrostatic-charged speakers, a film library, video tapes and discs, stereo records and Atari electronic games. He may add specially crafted lounge chairs at $1,000 each and banquettes ($2,000). For the addicted media roominator there is also a computer to keep the collection organized. Some dealers complain that advances in equipment are so rapid there is no way to keep up with...
...parties thrown by one Mid-western home entertainer, guests are invited to the media room to watch an instant videocast of the other guests out in the garden. Many parents project Atari games like Space Invaders and Missile Command for their children on a 7-ft. screen. Super Bowl games look super that way too. Says Chicago Lawyer Charles Witz, a divorcee who has three sons at home: "I encourage them to bring their friends here, where I can build some control over their environment." Boasts Witz, who has projection TV and a library of film and music: "I have...