Word: atbeing
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Dates: during 1990-1999
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...some of you who spent summer on the Continent might recognise) resembles more a sped-up version of house with even less vocals. Long grand synth lines, pitch bends and other effects give this form of trance its epic feel. Listen to Paul van Dyk's 45 RPM and ATB's Moving Melodies, or any of their remixes...
...years ago, the lean touring cycles popularly known as 10-speeds accounted for 80% of U.S. sales. But today mountain bikes make up more than half the total and are gaining ground. Cross-bikes, a fast-growing hybrid of ATB grit and sleeker 10-speed styling, account for an additional 10%. Sales of ATBs and cross-bikes more than doubled during the first three months of this year, compared with 1990. The easy handling of mountain bikes has vastly broadened biking's appeal. Says Net Payne, 21, a Cornell University senior: "Before, bicycling was only for kids and racers...
...appeared in shops, Sinyard's Specialized Bicycle Components, based in Morgan Hill, Calif., has grown into a $100 million enterprise and has helped spawn a frenzy of furiously inventive competitors. Trek, a struggling little 10-employee maker of bicycle frames back when the Stumpjumper appeared, is now a leading ATB manufacturer. Based in Waterloo, Wis., Trek expects to sell 500,000 cycles worth an estimated $200 million this year, 10 times its 1985 sales...
...Italian masters. Says Marco Rocca, owner of a bicycle-importing firm in Turin: "There is an invasion of imported mountain bikes!" French manufacturers sold more than 1 million velo tout terrain bikes last year, up from 1,000 in 1984. Such Japanese firms as Bridgestone and Fuji are ATB top sellers in the U.S. But back home, many Japanese consumers prefer American bikes from Diamond Back, Specialized, GT, Schwinn, Trek and Cannondale. They are also snapping up stylish U.S.-made cycling clothes from Nike, Hind and other firms...