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...only we had died by the hand of the Lord in the land of Egypt, when we sat by the fleshpots, when we ate our fill of bread...

Author: /time Magazine | Title: In Search Of Moses | 12/14/1998 | See Source »

...changes can be subtle. For example, iron buildup in the pituitary gland, which controls hormone production in the brain, may trigger impotence in men and early menopause in women. People of Scottish, Irish and Welsh backgrounds appear to be affected more than others--possibly because their ancestors ate a diet deficient in iron. There have also been reports of greater incidence among Hispanics and South African blacks...

Author: /time Magazine | Title: Overdosed on Iron | 12/14/1998 | See Source »

After graduating in 1979, he headed for the Amazon and began visiting shamans, some of whom let him stay for a while as a student medicine man. He slept in thatched huts, ate delicacies like boiled rat, suffered vampire-bat bites and was nearly electrocuted by a giant eel. And he collected, as fast as he could, hundreds of plants that supplied ingredients for the shamans' medical arsenal...

Author: /time Magazine | Title: Forests: MARK PLOTKIN: In Search Of The Shamans' Vanishing Wisdom | 12/14/1998 | See Source »

...Howard Johnson Co. went to pieces, Ray Kroc's obsession with Quality, Service, Cleanliness and Value--the unwavering mission of McDonald's--was gathering momentum. Kroc was adroit and perceptive in identifying popular trends. He sensed that America was a nation of people who ate out, as opposed to the Old World tradition of eating at home. Yet he also knew that people here wanted something different. Instead of a structured, ritualistic restaurant with codes and routine, he gave them a simple, casual and identifiable restaurant with friendly service, low prices, no waiting and no reservations. The system eulogized...

Author: /time Magazine | Title: Burger Meister RAY KROC | 12/7/1998 | See Source »

...statistic that was displayed on a neon sign in front of each restaurant. That same year, the 500th McDonald's restaurant opened and the famous clown, Ronald McDonald, made his debut. He soon became known to children throughout the country, and kids were critical in determining where the family ate. According to John Mariani in his remarkable book America Eats Out, "Within six years of airing his first national TV ad in 1965, the Ronald McDonald clown character was familiar to 96% of American children, far more than knew the name of the President of the United States." Being...

Author: /time Magazine | Title: Burger Meister RAY KROC | 12/7/1998 | See Source »

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