Word: athleticism
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Dates: during 2000-2009
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A poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him...
A gracious host would throw the match, but Fukuda might want to think twice before dropping his paddle: a display of national athletic prowess against an old rival might be just the tonic he needs to revive his moribund prime ministership. Since taking over from the hapless administration of Shinzo...
U.S. softball player Jessica Mendoza is another exception to athletic silence. "My goal is to create a conversation," says Mendoza, also the incoming president of the Women's Sports Foundation. She embraces the questions about China, and is particularly passionate about Darfur. "I'm willing to talk about it while...
You are running the Boston Marathon. Somewhere in the 26.2 miles from the Hopkinton start to the Boston finish, you begin to have doubts. More than half of the course is behind you, but Heartbreak Hill still looms ahead—that steep one-half mile ascent. �...
And then the athletic department decided it was done losing to its better, stronger opponents and began an overhaul process.