Word: athleticism
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
A poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him...
That slogan has been at the center of the company's marketing campaign, and Under Armour has an equally muscular business: over the past five years, the company's comfy, moisture-wicking shirts and shorts have helped it grow at a blistering 65% annual rate. Under Armour, which had $640...
As a strategist, though, Plank is more brains than brash. Many analysts admire his approach to expanding his brand. Under Armour could have jumped right into one of the two biggest sports-footwear categories--running and basketball--to try to steal share from Nike, Adidas and other Bigfeet. Instead, the...
A gracious host would throw the match, but Fukuda might want to think twice before dropping his paddle: a display of national athletic prowess against an old rival might be just the tonic he needs to revive his moribund prime ministership. Since taking over from the hapless administration of Shinzo...
U.S. softball player Jessica Mendoza is another exception to athletic silence. "My goal is to create a conversation," says Mendoza, also the incoming president of the Women's Sports Foundation. She embraces the questions about China, and is particularly passionate about Darfur. "I'm willing to talk about it while...