Word: athleticized
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For most Calcuttans, the past is good enough. Mohun Bagan Athletic Club, the oldest Asian sporting club in existence, was founded in 1889 by a group of upstanding middle-class Bengalis keen to prove their mettle against the British. They named it after one of the many Victorian villas in...
The result is a product that could completely transform the way we run. "Nike Plus is not just another product aimed at improving the cushioning of the footwear," says Matt Powell, an analyst at SportScanInfo, an athletic-footwear research firm. "It gets at improving the experience for the runner, at...
Nike Plus faces some stiff challenges. Sure, Nike is gaining market share in running, but consumer tastes are shifting away from that type of shoe. According to market-research firm NPD Group, fashion-themed sneakers overtook running shoes as the top-selling category in the athletic-footwear market in July...
Harvard junior varsity teams are protesting what they say is an attempt by the Athletic Department to pressure them into reorganizing as club sports.
We learn about the families of the players and coaches we cover in a genuine manner that beats any glitz and glamour associated with the so-called bigger athletic programs in this country.