Word: atkins
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Dates: during 1990-1999
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Some trade or offer names for rent but otherwise keep information about their customers under tight wraps. Lands' End offers no information about individuals when it passes on their names. "We are fanatical about keeping information about customers in the office," says Michael Atkin, the company's marketing vice president. The Time Inc. Magazine Co., which publishes TIME and sends out close to 35 million pieces of promotional mail each year, rents its customer lists. But they are made available only to buyers who agree to strict conditions, such as refusing to use telephone appeals for any of the acquired...