Word: atlanta
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...eminent general in the cola wars, Coca-Cola CEO Roberto C. Goizueta was the ultimate brand loyalist. His devotion to Coke made him wealthy and enriched his shareholders, as well as the city of Atlanta. But his loyalty to a somewhat obscure brand, True cigarettes, made him more susceptible to the lung cancer that killed him last week at age 65, ending Goizueta's remarkable stewardship of the world's biggest brand. Goizueta's illness was diagnosed in September, and the company expressed optimism about his return as he continued to work from his hospital room. But following chemotherapy...
Goizueta's anonymity ended after he became a protege of another Coke legend, former CEO Robert W. Woodruff, who became increasingly impressed by the intensity and integrity of the man from Havana. With Woodruff's influence, Goizueta was tapped in 1981 to run the Atlanta-based company. At the time Coke was an omnipresent but floundering symbol of American business and culture. Subsequently, Goizueta became one of the most highly regarded of all CEOs, having turned one of the world's most nonessential consumer products into a money spinner with annual sales of $18.5 billion. "No one loved the Coca...
...such concerns scarcely dim the newfound luster of MCI as America's most wanted company. MCI stock, which traded for less than $28 a share last month, closed at $37.75 last week. "They [MCI] are in a really enviable position," says Jeffrey Kagan of Kagan Telecom Associates in Atlanta. "They can pick and choose their future and the company that will get them there." And the battle for that future--as well as for the rest of the telecom industry--may just be starting...
Last week an Atlanta fertility clinic announced that the woman had given birth to two robustly healthy boys. The improbable pregnancy was big news for the woman's family--and the way it was achieved was equally important to millions of other women. For the first time in the U.S., babies had been born from eggs that were frozen--and then thawed--before they were fertilized...
...Atlanta, scientists at Reproductive Biology Associates decided to see if they could do something about that. First, they treated women with a 10-day regimen of hormones that stimulated the ovaries to produce a batch of eggs, which were then harvested. Next, they bathed the eggs in a chemical solution similar to the one the ovaries use to protect them. Finally, they injected the ova with antifreeze, placed them in a freezer that slowly lowered their temperature, and then thawed them just as gradually. The plan seemed to be a good one, but time and again it failed--just...