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Pepsico CEO Roger Enrico is seeing an awful lot of red in his first few months as captain of the blue team. Throughout July the renowned cola warrior got to witness the marketing frenzy associated with the Games in Atlanta, a.k.a. the Coke Olympics. Coke is riding Olympic glory to an 8% increase in sales so far this year, twice as fast as its great rival...
...injured hamstring. "I have a little tightness in the lower right hamstring," he said. "There are a lot of guys capable of running, and I don't want to hurt the chances for a gold medal. There are a lot of others who are capable." Johnson will leave Atlanta one gold medal short of his goal. "I'm disappointed I can't run in the 4x400, but I guess you can't get everything," he said. "I'm confident the four guys who go out will bring home the gold." The 1,600 team won its first-round heat Friday...
...suspense about who will win the men's basketball gold this Saturday night evaporated before the games were even awarded to Atlanta. Ever since the International Olympic Committee permitted NBA stars into the Olympics, it was a foregone conclusion that the U.S. would run away with the top spot. This year's collection of NBA multimillionaires hasn't blown away or awed the opposition like the original group. But nonetheless, no team has seriously threatened the Dream Team, and don't expect Yugoslavia to change that. Like the U.S., Yugoslavia goes into the gold medal match undefeated. Unlike the Dream...
...your coverage of the Atlanta Olympics, you failed to mention the in-your-face commercialism that abounded there (heck, the Olympic torch was burning out of a stylized McDonald's French fries carton). The opening ceremonies with pickup trucks and a good-ole-boy theme and the U.S.'s win-at-any-cost attitude all combined to make what was supposed to be the Centennial Olympics a joke. LUIGI PALAZZINI St. Leonard, Canada...
...Atlanta games deprived the TV audience of glorious uncertainty [PUBLIC EYE, Aug. 5]. Indeed, to tune in to the Summer Olympics was to confront images of prerecorded events decorated with music, slow-motion sequences and never-ending commercials. The spirit of the Games turned into a sentimental display of American athletic superiority. RAYMOND ROUBENI New York City...