Word: atlantae
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Dates: during 1950-1959
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...trainees spend weeks working in plants at every job involved in bottling, paste up posters, ride with salesmen on trucks delivering and selling Coca-Cola. They spend two weeks at Coca-Cola's central Production School in Atlanta, a minor university. At the end they are given a stiff three-hour exam (sample question: Describe briefly the process followed in cleaning and sterilizing syrup lines and syrup tanks...
Actually, the heart of Coca-Cola remains Atlanta, and its hard, all-powerful head remains Robert Winship Woodruff...
...friends of chewing broken Coca-Cola bottles to strengthen his teeth. Son Bob is a chip off the old block. The steel of Young Bob's determination early clashed with the flint of his father's will, and the resulting sparks could have lit up Atlanta and environs. Bob quit Emory University and went to work selling fire extinguishers. He did so well that his father relented, gave him a job in the Atlantic Ice & Coal Co. (which he owned along with Coke). But he flared up again when young Bob, too dynamic...
Said one of his Atlanta friends once: "He's always been one for prophesizin' and realizin'. Now he is re-prophesizin' and re-realizin'." In 1950 there was plenty of realizin' for Bob Woodruff and his Cokempire...
Died. William A. Alexander, 60, athletic director and for 25 years head football coach at Georgia Tech; of a heart ailment; in Atlanta. A wily, diagraming tactician, Bill Alexander depended on a polished, whippet-lean squad to bring him 135 victories (95 defeats), five Bowl games, of which Tech won three...