Word: atlantae
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Problems with the hastily installed machines began to crop up immediately. Two of the computers had to be sent back to Sperry when technicians at the IRS offices in Memphis and Atlanta could not get them started. At other centers tape drives storing tax-return information persistently malfunctioned. In addition, a program developed to allow computers that suddenly crashed to resume processing where they left off mysteriously failed as well. Each time the system went down, operators had to start the work from scratch. Says Thomas Laycock, the IRS assistant commissioner of computers: "There were things that...
Wednesday, July 10, was C day in America. C for Coca-Cola. C for consumers. C for choice. It was the day that a powerful company in Atlanta felt compelled to return to Americans their national drink. When Coca-Cola announced last April that it was changing the taste of the world's most popular soda, it failed to foresee the sheer frustration and fury that the news would create. From Bangor to Burbank, from Detroit to Dallas, tens of thousands of Coke lovers rose up as one to revile the suddenly sweeter taste of their favorite beverage and demand...
Dyson returned to Atlanta on June 28 and summoned his officers for a Friday executive meeting. "We asked ourselves, 'Will it go away? Is it logical? How do we address it?' " Conferring with Keough, Dyson found that his superior shared his worries. The two agreed that some kind of strategic decision should be reached on July 8. They were anxious to see what sales would be like over the long Fourth of July weekend. The results were flat...
Once they chose their course of action, Keough and Goizueta moved swiftly. On Tuesday and Wednesday, Keough went to an Atlanta television studio to tape a commercial that showed him announcing the return of old Coke. Beamed by satellite to a New Jersey production center, the spot was retaped and flown by helicopter to Manhattan for delivery to the major networks for broadcast Wednesday on the evening news...
...most Americans, whose lives have not been touched by the epidemic, the announcement brought home for the first time the grim reality that AIDS is spreading unabated, inevitably striking the famous and the familiar. As of July 22, the Centers for Disease Control (CDC) in Atlanta had recorded 11,871 U.S. cases, including 5,917 deaths. Most alarming, the total number of cases continues to double every ten months. So far, 73% of those stricken by the disease have been homosexual or bisexual men, 17% intravenous drug users and 1% hemophiliacs. But the rest of the victims are people from...