Word: atlantae
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When you call the world headquarters of Coca-Cola Co. in Atlanta and get put on hold, one of the jingles that play in your ear is the familiar "It's the real thing," circa 1969. Coke loves paying homage to its history. But using this ancient tag line underscores a problem: Coke hasn't had a catchy verse to crow about in years, and although it spent nearly $2 billion last year advertising its various brands around the globe, Coke saw its share of the critical U.S. cola market decline. Meanwhile, PepsiCo is riding a sizzling Britney Spears...
...during the Masters golf tournament this week. These will include "cause-related" ads aimed at helping underprivileged youths, though there's still no sign of a catchy slogan. Still, sources tell TIME that Coke just grabbed Regal Cinemas' 300 movie theaters from Pepsi, a win seen in Atlanta as payback for Pepsi's having taken away the much smaller United Airlines concession two weeks...
...near an all-time high and have almost doubled during Coke's long malaise, and Pepsi rates a strong buy from twice as many analysts. The news is no better for Coke among advertising experts. "There's nothing great going on over there," says marketing consultant Al Ries in Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation." And for companies that sell very similar sugar water, image is everything...
Lopez planned on attending Harvard for two or three years, hoping to improve his draft prospects and then leave early to play professionally. As a high school senior, dozens of scouts attended Lopez’ games and approached him after games. An Atlanta Braves official told Lopez that if he declared himself eligible for the draft out of high school, Atlanta would likely take him in the fifth or sixth round—giving the Braves two Javy Lopezes...
Doctors attending the American College of Cardiology meeting in Atlanta last week presented data suggesting that as many as 80% of all heart attacks--not just the ones that seem to strike out of the blue--are caused by this so-called vulnerable plaque...