Word: atlas
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Dates: during 1940-1949
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...Instead, for $300,000, he bought control of the Roosevelt, which bustles with salesmen and is as different from the Town House as Coney Island is from Beverly Hills. The Roosevelt deal established Hilton in New York and got him the backing he wanted from such moneybags as Atlas Corp.'s Floyd Odium. With the help of Odium, Hilton paid out $7,400,000 for New York's stately old Plaza, which was as deeply encrusted with stately tradition as it was with the grime of years. The Plaza's first guest...
Many doctors believe that the common cold is caused by a virus. Dr. Leon T. Atlas of the U.S. Public Health Service has been so sure of it that since 1947 he has been growing a sub-microscopic bug that seemed to be the guilty party. At Bethesda, Md. he nurtured his virus first in the noses of willing victims, then in hen's eggs. The strain, known as MRI, be came the world's No. 1 biological curiosity...
Last week Dr. Atlas sadly announced that his virus had flown the coop. When, where or just how it got away, he could not say. There might have been a power failure at the incubators. Perhaps it just died...
Other experts who do not believe that colds are caused by a virus maintained a scientific calm over Dr. Atlas' loss...
Last week Al Greenfield, still full of beans and plans at 62, decided that the time had come for City Stores* to grow some more. For $1,300,000 he bought from Floyd B. Odium's Atlas Corp. its 70% ownership of Manhattan's fast-growing, nine-store Franklin Simon & Co., Inc. chain of specialty shops. Like Greenfield, Odium had also gone into the department-store business during the depression. He had spent $750,000 expanding Franklin Simon, opening branches in Atlanta, Washington, Cleveland, Bridgeport, Garden City, East Orange. He lifted its gross from $10 million...