Word: atlases
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Dates: during 1930-1939
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...peculiar appeal to people with an itch for quick money has the stock of Atlas Tack Corp., a little Fairhaven, Mass, concern whose volatile shares are listed on the New York Stock Exchange. Four years ago, by high-powered manipulation which attracted the attention of New York's Attorney General and later drew Federal mail fraud indictments. Atlas Tack was crow-barred from about $2 to $28 per share in less than a twelvemonth. That rousing performance was almost duplicated in 1935, the stock rising in less than four months from around $9 to above $30 per share...
...time Mr. Atlas was a popular sculptor's model, his clients including James Earle Fraser and Mrs. Harry Payne Whitney. But his real commercial success dates from 1922 when he started to offer mail-order courses in physiculture. Today he has an office in London as well as Manhattan, claims he has started a total of 500,000 puny people on the road to potent health. Mr. Atlas' formula is "Dynamic Tension" which means pitting one set of muscles against another for exercise instead of using weights, bars, bells, springs...
...competitors like Mr. Hoffman who have athletic paraphernalia as well as courses to sell, Mr. Atlas' dynamic tension is a continual thorn, particularly when used, as it always is, with the phrase "the world's most perfectly developed man." Mr. Atlas talks about the beauty of his body with the impersonal pride of a steelmaster describing the finest rolling mill in existence. What his competitors question is how much of Mr. Atlas' physical assets was acquired by dynamic tension...
...only reason he sold his courses without equipment was that after having advertised he could think of no novel item to offer. When the customers began to complain to the postal authorities he simply had to give them something, so he gave them "dynamic tension." Vastly annoyed, Mr. Atlas complained to the Federal Trade Commission. Subsequently Mr. Hoffman cheerfully admitted that there was no one by the name of Alan Carse, that he wrote the article himself, that he had never seen Mr. Atlas, that the Atlantic City meeting never occurred at all. It was, Mr. Hoffman later told...
...Hoffman, who on the side is president and half-owner of York Oil Burner Co., maintains that Mr. Atlas' "dynamic tension" is "dynamic hooey." Pressed for a definition of "hooey" at FTC hearings last spring, Mr. Hoffman with no hesitation explained that he had traced the word back to the Phoenicians "about 4,000 years before the Flood, not the recent Pennsylvania flood, but the Bible Flood." Then the word "hooey" meant "hoof." "In times of famine," continued Mr. Hoffman, ''it became necessary to eat all the parts of an animal. These parts were ground up into...