Word: atlases
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Dates: during 1960-1969
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...hard-pressed assembler, Martin Co. (TIME, Jan. 4), and Pentagon missilemen, who have bet heavily ($850 million in the fiscal 1961 budget alone) that highly touted Titan will go on the line next year as a more powerful and flexible ICBM than the 14-stage (single engine plus boosters) Atlas...
...missilemaker was handsome, tough talking Thomas Lanphier Jr., 44, wartime fighter pilot and Navy Cross winner (for gunning down the plane carrying Japan's naval commander, Admiral Isoroku Ya-mamoto), who is a vice president of General Dynamics' Atlas-making Convair division. To an audience of 40 junketeering newsmen and Air Force brass, Lanphier in one evening 1) gave a hard sell for the Atlas, whose capabilities even the President has highly praised: 2) pushed an obvious soft pedal for the Martin Co.'s competing Titan; 3) upbraided the press for not paying more heed...
...orivate citizen's hat, Lanphier sandwiched in his remarks while acting as master of ceremonies at a squab and wild rice dinner hosted by Convair at San Diego's Kona Kai Club. He was "glad," he noted, that a Titan had finally fired successfully, but the Atlas "could fly as far, hit as accurately and carry as much weight as the Titan. The only difference is that the Atlas is 1½ years ahead and is doing it now." Backing up the Strategic Air Command's plea for an airborne SAC alert, he said: "Any person without...
Housewives are conditioned to clipping coupons with such fatuous replies as "Dear Golden Atlas Co.: Yes, I would be thrilled to improve my mind with your new atlas." Last week suburban housewives around New York City were amused by an imaginative spoof of the coupon-clipping craze spread over full-page ads in 21 suburban dailies and 17 weekly newspapers. Author of the spoof: the unspoofy New York Times, which employed big type to trumpet such messages as WOMEN OF DARIEN, LOOK! Purpose of the ads: to build up suburban circulation by playing lightly on the frustrations of the suburban...
...fired the Atlas...