Word: atlases
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...rocket splashed close to its target within a triangle of three Russian recovery vessels 1,000 miles south of Hawaii, 8,078 miles from its launching site deep within the Soviet Union. This was 1,000 miles short of the distance record set by the U.S.'s Atlas last May. Alerted two weeks ago by a Radio Moscow broadcast warning the world's shipping to stay clear of the 50,000-sq.-mi. target zone, the U.S. Navy had had airplanes circling the area for days; Navy planes saw the impact, traced the rocket's progress...
...than 1,000 employees usually fares badly against the giants. But last week the missile industry was abuzz over little Acoustica Associates, Inc. (sales for the fiscal year ending February 1960: $8,106,788), which became the first small business to be chosen a prime contractor for the operational Atlas missile system...
Competing against such giants as General Dynamics Corp.'s Convair, North American Aviation, Inc. and General Electric Co., Acoustica won a contract to develop and produce a crucial system for the Air Force's Atlas ICBMs. Acoustica devised a series of ultrasonic sensors to measure the level of liquid oxygen and kerosene in the Atlas...
...Boathouse. For Acoustica's gangling Chairman Robert L. Rod, 40, the Atlas contract is the climax of five years of building up his ultrasonics business from a shop in a Long Island boathouse to a leading position in ultra-high sound systems (TIME...
...want and then develop the products. Instead, they go to the Small Business Administration and plead their smallness. Rod set out aggressively to cultivate younger officers in the Pentagon, to find out service needs, and in 1956, the Air Force asked Acoustica if it had any ideas for the Atlas. Rod thought that the sensor would be just the thing. To get on the master bidders' list of defense contractors for other company products, he inundated procurement officers with promotion material about Acoustica...