Word: atlases
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...Atlas, as the largest maker of the private-brand tires mentioned in your article, strongly protests. Our lines are comparable in quality to any brand, are built for unlimited use, and are backed by one of the strongest guarantees in the industry...
...Atlas Supply...
...largely because Titan II, a practical, dependable military rocket, does not use troublesome liquid oxygen. Instead it burns storable liquid fuels (a mixture of hydrazine and unsymmetrical dimethylhydrazine with nitrogen tetroxide as oxidizer) that are "hyper-golic," ignited spontaneously on contact. It is much more powerful than the Atlas that launched the manned Mercury capsules, having 430,000 Ibs. of thrust at takeoff instead of 360,000, and 100,000 Ibs. of thrust in its second stage. The dummy Gemini capsule, weighted with ballast and instruments, was more than twice as heavy (6,950 Ibs.) as a manned Mercury capsule...
Instead of resisting the trend, the nation's five major tiremakers decided to join it, and now produce most of the cheapies themselves, often unknown to the buyers. U.S. Rubber, one of the biggest, makes such tires as Flying A, Atlas and Davis in addition to its prestigious U.S. Royals. Goodrich makes and markets Vanderbilts and Diamonds; Firestone makes Daytons and Cities Service; and Goodyear has just won the contract to make Foremost tires for J. C. Penney, which recently entered the auto-supply field...
Loyola of Chicago's Tom O'Hara, 21, looks a little like the 97-lb. weakling of the Charles Atlas ads, who takes his girl friend to the beach and winds up getting sand kicked in his face. Tom actually weighs in at 130 Ibs., but his skin is the color of bleached Irish lin en, and a small-size track shirt hangs so loose on his scrawny chest that the letters on the front spell OYOL. Being skinny, though, has certain compensations-and Miler O'Hara manages to make the most of them...