Word: atlixco
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...young Californian named Carl Schmidt discovered the Fuerte in the patio of Señor Alejandro LeBlanc in Atlixco, Mexico. He sent a few buds back home, the middle classes of the U. S. began to hanker after avocados, and in 1934-35 there was a bumper crop of 20,000,000 pounds which brought in $600,000 to California avocado growers. But last year there was another Big Freeze, which went hard with avocados. Ordinarily, the avocado harvest lasts through the summer, but by last week this season's harvest was over...
...them will start off on a 16-day pilgrimage promoted by the California Avocado Association, which carefully labels itself "a Cultural (non-marketing) Society." The pilgrims will go by train (price of upper berth: $205) to see Señor LeBlanc's parent avocado tree in Atlixco. There, on Easter, they will gather round the tree and listen to numerous complimentary speeches from U. S. Ambassador Josephus Daniels and Mexican dignitaries. They will present a gold medal to Señor LeBlanc, a gold medal to Mr. Schmidt. To the music of Mexican bands they will unveil a tablet...
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