Word: atm
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Dates: during 1980-1989
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...service industry..you have to be aware of what the competition is doing," says James F. Dwinell III '62, senior vice president of Cambridge Trust. This focus on customer attention is largely responsible for the proliferation of ATM locations and the renovation of two smaller banks-Merchants' Cooperative on Church St and Coolidge Bank on Mt. Auburn St during the last two years...
...Bank traces its success to its vast network of ATM units installed in the Square in 1977. With more than 200 locations in Massachusetts, any card holder can pick up cash in a pinch at Logan Airport for a spur-of-the-moment flight out of town, in the North End to see the Bruins play, or in downtown Wellesley to buy flowers...
...ATM is the key to being of full-service bank." says Logan, adding "We're anxiously pressing our data center" to reprogram the machines...
...Bank and Cambridge Trust draw almost uniform praise from their competition for providing efficient service. Bay Bank's appeal rests in the sheer size and breadth of its ATM network. while Cambridge Trust benefits from many longstanding ties with the Square community...
Other confusing missives include a copy of a mailgram which reads 'semi-castration saves' and a postcard with several Massachusetts citizens and stores in those towns written haphazardly The all time confounder, however, belongs to a postcard which only has "ATM" written in the middle of the card and "BPX" in the bottom right corner...