Word: atorino
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Dates: during 1980-1989
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...Columbia for $2.75 million in annual salaries plus profit-sharing bonuses. Sony also agreed to pay $200 million for Guber-Peters Entertainment, which the two men operate. Warner Bros. responded with a $1 billion suit against Sony for inducing Guber and Peters to break their Warner contract. Said Ed Atorino, who follows the entertainment industry for the Wall Street firm Salomon Bros.: "Sony didn't read the fine print. Warner made them...
...talented journalists, spread over two dozen magazines, but also Warner's Mad magazine, Superman comics and such recording artists as Madonna and U2. The businesses are thus related, but largely complementary. "This is the first merger in a long time that makes a lot of sense," said Edward Atorino, a media analyst at the Smith Barney investment firm...
...words of one producer, "skepticism is running very high. The money in this town is on failure." No one, however, is ready to dismiss Murdoch's bold venture. "It's well financed, it's well conceived, and it's got a guy with deep pockets," says Edward Atorino, media analyst at Smith Barney. Murdoch expects to spend $150 million over the next two years and does not anticipate making money for at least four years. "Sure, it's high risk," he says. "But it's high return. If we succeed, we're going to have an asset worth billions...
Others defend the performance of CBS's management team. "Wyman is doing what's necessary," says Edward Atorino, media analyst for Smith Barney. "He's taking the heat for doing exactly what (Capital Cities Chairman) Tom Murphy has been doing at ABC and getting a lot of applause for." Wyman, meanwhile, admits that the turmoil at CBS has been distracting. Other companies can deal with their problems in relative private, he says, but in network TV it "turns into a soap opera." And a darn good...
...children, dogs and females to make it appeal to other demographics." Though some are skeptical that Murdoch can enlist enough strong independent stations to become a full-scale competitor, industry observers are impressed so far. The signing of Rivers "reveals a couple of things," says Edward * Atorino, a media analyst for Smith Barney. "One, Mr. Murdoch is very serious. Two, he's got some resources to attract talent...