Word: atorino
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...words of one producer, "skepticism is running very high. The money in this town is on failure." No one, however, is ready to dismiss Murdoch's bold venture. "It's well financed, it's well conceived, and it's got a guy with deep pockets," says Edward Atorino, media analyst at Smith Barney. Murdoch expects to spend $150 million over the next two years and does not anticipate making money for at least four years. "Sure, it's high risk," he says. "But it's high return. If we succeed, we're going to have an asset worth billions...
Others defend the performance of CBS's management team. "Wyman is doing what's necessary," says Edward Atorino, media analyst for Smith Barney. "He's taking the heat for doing exactly what (Capital Cities Chairman) Tom Murphy has been doing at ABC and getting a lot of applause for." Wyman, meanwhile, admits that the turmoil at CBS has been distracting. Other companies can deal with their problems in relative private, he says, but in network TV it "turns into a soap opera." And a darn good...
...children, dogs and females to make it appeal to other demographics." Though some are skeptical that Murdoch can enlist enough strong independent stations to become a full-scale competitor, industry observers are impressed so far. The signing of Rivers "reveals a couple of things," says Edward * Atorino, a media analyst for Smith Barney. "One, Mr. Murdoch is very serious. Two, he's got some resources to attract talent...
...million, and Australian Press Lord Rupert Murdoch bought the trade publications for $350 million. Although the cash may have sounded middling by the standards of current Wall Street corporate transactions, the sales ranked as the biggest and second-biggest deals in magazine history. Said Smith, Barney Analyst Edward Atorino: "Ziff got much more for his magazines than anyone thought he would. In terms of getting the best price possible, Ziff is clearly the winner...