Word: atp
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Trying to distill this logic into a prediction of who'll win in Melbourne is always fraught, though perhaps less so in this era of Roger Federer, who's so far ahead of the rest in the ATP points race that in February he's certain to break Jimmy Connors' record for most consecutive weeks at No. 1 (160). Here are the 10 key questions - and our best answers ? about the Open fortnight, beginning...
...about that anymore. In fact, doctors have now identified hundreds of different subtypes of the disorder. What they all have in common is a malfunction of the mitochondria--tiny substructures, or organelles, found inside every cell in the body. Their job is to convert food into a chemical called ATP that cells use for energy. When they go bad, all sorts of havoc is wreaked on the body. Depending on which types of cells are affected, mitochondrial disease can cause muscle wasting, nerve damage, seizures, stroke, blindness, deafness and more...
...Disney man took over an organization that inked a $1.2 billion TV and marketing deal in 1999 with Swiss company ISL, only to watch that outfit go belly up two years later. To weather the loss, the ATP cut staff, eliminated player bonuses and pushed for more sponsorship dollars. Worse, the sport's U.S. television viewership leveled off; it's nowhere close to golf...
...ATP's total prize money has remained stagnant for the past two years even as the Grand Slams continue to increase payouts. The tour's 64 events have an estimated total purse of about $60 million for 2006, which is about 8% lower than five years ago. De Villiers is raising the prize money 10% at tour events in 2007--the first significant hike in years...
Anderton oversees the ATP's new global-marketing fund, which will increase from $500,000 this year to $5 million next year and reach $10 million by 2009. To pay for it, De Villiers tapped sponsors and taxed tournament directors, insisting that better marketing creates money across the board. "He realizes that tennis is about show business," says Perry Rogers, an ATP board member and president of Agassi Enterprises...