Word: attach
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...more insidious defense, some would suggest that the war's irrelevance to the average American justifies the limited coverage. However, most people attach relevance to particular new items only if a Network tells them it's important: if a piece of news is not the top story on the evening news, it must not be terribly important. A poll of "informed" Americans would probably find last month's most important story involved the Libyan in London. The networks and major papers kept the story on the front burner of political discussion for nearly a week. But is the Libyan incident...
Some analysts are so distrustful of FBI statistics that they refuse to attach any meaning at all to the latest numbers. The Police Foundation's Lawrence Sherman charges that the statistics are not only riddled with errors but subject to all kinds of bureaucratic and political manipulation on the local level. Has crime really declined? "It's anybody's guess," says Sherman. "I'm not going to stand up and start cheering...
...view, though it is as yet perhaps unconscious, is to sell products for which there is initially no real need, by tapping other systems of needs that are culturally already incorporated into society. Blonsky cites the examples of the magazine Cosmopolitan, and ads for liquor and cigarettes, which attach themselves to sexual needs and expectations which have nothing to do with the product itself. For Blonsky, Cosmopolitan's sell is a "Machiavellian" kind of manoeuvre, promising not pleasure but reward for reading the magazine; "read Cosmopolitan forego pleasure and get a man." Similarly, cigarettes and liquor are sold by reference...
...just such a rescue, Solar Max's creators equipped the satellite with a pin, or trunnion, near its midriff. It forms a perfect mate with a gadget to be carried by Nelson that looks like a fat belly button. NASA calls that protrusion TPAD (for trunnion pin attachment device). Nelson will attach the TPAD to the pin and then fire some of the MMU'S thrusters to brake Solar Max's rotation...
...Junior's other problems are more visible. Dealers and users alike complain about its toylike appearance, its Chiclet-shaped keys, the built-in design barriers that make it difficult to expand the machine's memory or attach extra disc drives. But its biggest drawback has been price. In the market for home computers, where most machines sell for under $300, even the stripped-down $669 version of the PCjr seems overpriced. "For its level of performance," says William Bowman, chairman of Spinnaker, a leading software publisher, "it is simply the most expensive machine on the market." Although...