Word: attacks
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Dates: during 1920-1929
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Cotton. Five New England cotton mills combined to attack in force their industry's depression. The mills: Valley Falls Co. of Albion, R. I; the Coventry Co. of Coventry, R. I.; Berkshire Cotton Manufacturing Co. of Adams, Mass.; the Greylock Mills of North Adams, Mass.; and Fort Dummer Mills of Brattleboro, Vt. Capitalization: about...
Died. Benjamin Arrowsmith Hegeman, 68, Manhattan railroad magnate, manufacturer (railway appliances, varnish), onetime president of the American Railway Association; of a heart attack; in Manhattan...
...Tudor '29, playing in his last intercollegiate game, and F. R. G. Giddens '30, Canadian ace, have both proven that they can rise to great heights under adverse conditions. Two of the highest scorers on the Harvard squad, they will be counted on once again to lead a fierce attack against their favored rivals...
Persons whose ears are attuned to advertising events last week heard a shrill, tinkling sound as a large advertising glass house was struck by a swiftly moving missile. The glass house was the elaborate structure of testimonial advertising currently so conspicuous. The missile was an attack on testimonial advertising launched by Frederick C. Kendall, editor of Advertising & Selling, fortnightly trade-paper. The damage, considerable, was difficult to estimate...
Three-fold was Editor Kendall s attack on testimonials. First he got an article from Earnest Elmo Calkins, famed literary critic and exponent of advertising.* Under the title: "Lucky Strikes Save Florida's Crew," Mr. Calkins deplored the fact that Hero George Fried had hardly docked before he was endorsing Lucky Strikes via radio and newspapers. It is Mr. Calkins' agency that has created the famed Fire Demon in the Hartford Fire Insurance advertisements; to the testimonial demon Mr. Calkins is equally antagonistic...