Word: attainability
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Dates: during 2000-2009
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...not generally made for the limelight. But in 1970 lifelong Army officer Elizabeth Hoisington became an all-out celebrity--and a p.r. gem for General William Westmoreland, who was shown kissing her in newspapers across the country--when she and Anna Mae Hays became the first two women to attain the rank of brigadier general. Before that achievement, she ran the female military arm, abolished in 1978. During her tenure, women's positions, once largely secretarial, expanded to include jobs in air-traffic control and intelligence...
...important: young men. Thus there are a lot of movies--this is not sexist, it's just business--about superheroes, things blowing up and terrifying ordeals at the hands of ghastly psychos. (To be fair, research shows young women also enjoy the last.) Then the guys--or girls--can attain some social status from being able to discuss the cool scenes. Nobody goes to work or class the next day and says, "You gotta go see that awesome broken heart...
Many parents today do the same. Health e-Lunch Kids, based in Falls Church, Va., is one of a growing number of niche companies swooping in to take care of the mundane tasks of parenting, all in the name of helping moms and dads attain a better work-life balance. Other lunchmakers include Brown Bag Naturals in Los Angeles and Kid Chow in San Francisco. Shuttle services like Mother Hen's Helpers in suburban New York and Kids in Motion in Pennsylvania will ferry your child to soccer practice or a doctor's appointment. And there are companies that will...
...create a security committee to address some of the issues raised, and there's every likelihood that such meetings will continue. But their agenda, by mutual consent, will studiously avoid the fundamental strategic conflicts between the U.S. and Iran over Tehran's regional ambitions and its drive to attain the capacity to build nuclear weapons...
...Christians became more powerful, theologians starting with St. Augustine of Hippo in the early 5th century, expanded the little there was into theories of empire and social good such as "tranquility of order," which the saint thought the state could attain through tempered justice...