Word: attainability
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Even if the Cokes, Pepsis and others make marketing inroads into the champ's lead, as some analysts believe they will, you have to wonder if they will ever attain the mystical status Gatorade reached in 1987, when football's New York Giants began dousing coach Bill Parcells with a conspicuously labeled vat of the stuff near the end of every winning game. Since then, teams at many levels have adopted that ceremony, helping Gatorade make an ever bigger splash in the market...
Their dream is free land, but before they can attain it -- in the Oklahoma land rush that is the movie's smashing climax -- they must endure a long, penniless passage in the Boston slums, where they live as brother and sister in a rented whorehouse room. They're the only residents unable to assuage their sexual itch, and, madly sublimating, Joseph becomes a bareknuckle boxer in a sporting club. It is here, at its center, that Far and Away takes its biggest chances, for this section is dark and claustrophobic and concludes melodramatically with Shannon near death and Joseph carrying...
...Harvard has no such built-in tenure system. And junior faculty members generally come here for temporary stays. Statistics indicate that only a small percentage of "ladder faculty"--Harvard's term for assistant and associate professors--go on to attain tenure...
...although Tsongas' domestic economic plan would surely help business, it lacks the apprenticeship programs, loans to low-income entrepreneurs and expanded earned income tax credits that would make it easier for America's poor to attain resources lost in the last decade--or never even created...
Sullivan encouraged gays and lesbians to "comeout of the closet," emphasizing weaknesses in thepolitical system as a way to attain fundamentalequality between heterosexuality andhomosexuality...