Word: attract
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Dates: during 1960-1969
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...been relegated to barnstorming tours and gimmicks-colored uniforms, pingpong scoring-in their efforts to' make buck. It may hurt some amateurs who are not quite good enough to compete successfully as pros and can no longer expect a free ride from tournament promoters. But it will also attract new talent to the game. "There will be a lot more interest in tennis now," said Bilhe Jean King. "It will be a strong motivation to young athletes to take up the sport...
...agencies to concentrate on better advertising. They must. "People are better educated," says Leo Burnett's Executive Vice President Leonard Matthews, "more sophisticated and probably more cynical." Improving, they hope, on the soft sell refined by smaller agencies, the big boys are tailoring their ads to attract the consumer and sell him faster than before. Which is, in the end, what advertising is all about...
...economic conference soon after the war, Eshkol got a brutal diagnosis of the country's ills. They complained that exports were hopelessly hobbled by high taxes, government meddling and Israel's undisciplined labor force. More serious, they said, was the fact that Israel could never hope to attract more than sentimental investment in its private sector while its socialist system encouraged control of 24% of the nation's overall production by Histadrut, the nationwide labor confederation, and government ownership of such key industries as aircraft and mining...
...depend on the U.S. and other rich nations for 20% of their capital, need hard currencies to buy machines and other capital to build schools, low-cost housing, telephone systems, roads and other all-important "infrastructures" that are slow to show profits. The dilemma: countries often need infrastructure to attract capital, but cannot develop it without large amounts of capital...
Among other specific suggestions in the final consensus report: - >A strong effort must be made to attract many more members of minority groups into the practice of law. Special help and encouragement is needed to help interested young men and women "overcome barriers imposed by poverty and cultural differences...