Word: attract
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Dates: during 1970-1979
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...still uncertain whether or not GSAS will be able to attract a candidate "of the quality we want" within a short period of time, Peter S. McKinney, administrative dean of the GSAS, says, adding that the timing of the search for the new administrator, coming as it does after the start of a new academic year, will "make it more difficult" to attract top-notch applicants who do not already have other academic committments...
...fees are based on circulation; the least a small daily can pay for any feature is probably $5 a week, and the $325 a week the Bulletin (circ. 541,000) was paying for Doonesbury is probably near the top end of the scale. Any feature that does not eventually attract about 25 clients-at an average of $10 a week-is thought to be not worth the effort. Doonesbury is said to net about $200,000 for Artist Garry Trudeau, and columnists like Buchwald and Anderson are probably in the same league...
...year-old L.A.'s response to the "carpetbaggers," as some Californians dubbed Felker's forces, was to spruce up its graphics, sharpen its point of view and attract a bunch of bright new byliners. The defenders were helped by all the hoopla Felker fomented: in effect, it sold Southern Californians on the notion that they deserved a first-rate magazine. Since February 1976, L.A.'s circulation has soared from 90,000 to 128,566. Ad pages are up 50% (to 184 pages in August) over .he same period. L.A. ranks No. 3 (after Yachting and Trailer Life...
Because costs are lower, these stations can chip 4? to 5? off the price of a gallon of gas (current nationwide average: 63? per gal.), attract more customers and sell more fuel. Almost half of all the stations in the nation are now self-service, v. only 8% three years...
...pure circulation, all three network news shows together attract just 74% of the viewers," says Arledge. He adds with a shudder: "More than a quarter of the people get their news elsewhere. Half the television station owners around the country are just businessmen who can't be trusted to cover news with any responsibility, and their local news directors are extensions of their sales forces." The way to draw many of their viewers to ABC, Arledge suggests, is to have "responsible but vigorous and fresh journalism." Over at the other networks, people wonder how responsible ABC will be once...