Word: attract
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Dates: during 1970-1979
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...nation with the unexpected: his bold, perhaps desperate gamble for needed convention votes by naming liberal Pennsylvania Senator Richard Schweiker as his vice-presidential running mate. By midweek, the word was flowing in by telephone and telex from our correspondents: Reagan had angered conservatives; yet he had failed to attract moderates. His bizarre gamble had not worked. TIME's editors decided that the sudden rush of events demanded cover treatment. With that, Senior Writer Ed Magnuson quietly began work on his 64th TIME cover story...
...material shortages seem farfetched at present. Consumers have not launched a spending spree so frenetic that it could lead to an overheated economy by the end of next year. Still, the possibility does exist, and until corporations begin to open their purses in earnest, spending plans will continue to attract anxious attention...
...impact that the scrap is having on sales of the two soft-drink giants is so far inconclusive, and many Coke and Pepsi bottlers and some admen are upset about the battle. They worry that the confrontation will feed the public's cynicism about all advertising, attract unwanted attention from Government regulators, and sour consumer attitudes toward both drinks...
...swimming events in Montreal, none will attract more attention from the cognoscenti of the sport than the 100-meter backstroke. The defending champion is East Germany's Roland Matthes, 25, an old man among swimming's Wunderkinder who four years ago set the world record mark of 56.30 sec. For Matthes, a skinny (155 lbs.) six-footer, Montreal represents a last chance to add to his stockpile of seven Olympic medals, four of them gold, collected in 1968 and 1972. His challenger is John Naber, five years Matthes'junior, half a foot taller, 40 lbs. heavier...
...other work, scientists at the Boyce Thompson Institute for Plant Research isolated frontalin, a pheromone released by the female western pine beetle to attract other beetles when it finds a tree suitable for feeding and nesting. They also isolated verbenome, a pheromone given off by the males to stop the influx of beetles to the tree after the proper balance of males and females is achieved. After synthesizing both pheromones, the researchers applied both of them to several trees. Approaching beetles were so confused that they lost their nesting and mating instincts and dispersed into the forest. Capitalizing...