Word: attractants
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Dates: during 1960-1969
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...problem of making an impression on the message-saturated egos of World's Fair visitors has turned Flushing Meadow into an outpost of Madison Avenue. Like many other exhibitors, the Protestant Council of the City of New York wanted something that would really attract attention to its $3,000,000 pavilion with its theme: "Jesus Christ, the Light of the World." Its choice, a 22-minute film called Parable, may get the council more attention than it bargained...
...Italy, as in other Mediterranean countries, the sacred and the profane exist side by side. There is nothing like a good shrine, for example, to attract a raggle-taggle of sausage vendors, post card hawkers, fortune tellers, pickpockets, shooting-gallery barkers and common gyp artists - all waiting to peel the pilgrims of their lire. And if the shrine honors a particularly popular saint, the traffic in counterfeit relics is brisk...
...cross the threshold, Tufts-where in a decade endowment has more than doubled and plant value multiplied more than five times-is in the race for top scholars who can attract millions in federal or foundation research grants, thus increasing the fund of knowledge while managing to keep themselves and the campus affluent, happy and famous. Wessel insists that he will not sacrifice good teaching to good research but will keep on seeking that rare academic bird known as the "teacher-scholar...
...trade surplus in the three months that ended in February at an annual rate of $7 billion. This lopsided situation is unlikely to last indefinitely. A rise in prices in the U.S. could counteract any advantage U.S. goods now have abroad, and continued American prosperity is certain to attract more imports. But the trade pattern of the early months of 1964 arouses hope that the U.S. is on the way to solving its balance-of-payments problem...
...American behemoths, General Motors and Ford, took the visitor on a tour of the future, presaging the day when man will more completely control his environment. Typically, G.M. was predicting at mid-day that its Futurama Exhibit would attract the most visitors of any at the Fair...