Word: attractants
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Dates: during 1960-1969
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...drafted conflicting ideas of the program's purpose emerged. reaction to Yale's "Challenge" programs last year, many the 20th Century Week planners wanted to sponsor an sensive series of small seminars that would attempt to fine "the United States' Image Abroad." Others, however, preferred a program that would attract greater , one modelled more closely along the lines of Challenge." The topic, in their view, would still be the , but discussion would include more students and a range of subjects...
Other members of the committee--and most of the general public--assumed that the purpose of the evening was to attract sizeable audiences and promote discussion of the program and the ideas that from it. The speakers selected for seminars, while generally quite articulate and well-versed in their , were for the most part unknown to the general public. This imposed an almost insurmountable problem publicity, which was never successfully solved...
Apparently, the committee had decided to try to attract large audiences when, soon before the program began, it sought first Adlai Stevenson, then Averell Harriman to speak at the close of the Week. But this attempt to spread the interest already inspired in the seminars throughout the entire campus was begun too late, and carried out too haphazardly. Many students who might have attended Harriman's speech if it had been offered early in the week, had lost interest by Sunday, when he gave it. Others who were enthused with Harriman's words had no place to take their kindling...
This indecisive planning cannot be blamed entirely on the planners of Twentieth Century Week--such waverings between over-ambitiousness and over-conservatism are implicit in practically any such undergraduate enterprise. Nor are they fully responsible for the program's failure to attract wide-spread undergraduate interest. For they ran into serious trouble in attempting to raise funds and acquire whole-hearted support from the Harvard administration, causing them to narrow greatly the scope of their plans...
This of course, put the group smack in the midst of an inescapable dilemma. To attract speakers from under-developed land, they would have to promise money for transportation, housing, and sometimes also pay honorariums. To receive the money, they would have to acquire ironclad commitments from each of the speakers...