Word: attractants
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Dates: during 1960-1969
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Such conveniences, of course, are meant primarily as competitive features to attract the people who fly (three-quarters of whom are businessmen) to a specific airline, but they also serve-along with lower fares-to draw the first-time passenger. Eastern Air Lines attributes its remarkable comeback from clouds of red ink to its use of additional passenger services. American now puts out a pamphlet for the nervous, "Tips on Making Your First Air Trip." Since Western began cutting prices three years ago, 5% to 10% of its new passengers have been people who have never flown before. Since...
...proposals for reorganizing the armed forces reserves. He is fighting McNamara's bill for a $447 million military pay raise. Rivers thinks the hike ought to be nearly twice as much, and he scoffed at the Administration's claim that the Pentagon figure would be enough to "attract and retain adequate numbers and quality of personnel in the armed forces." Rivers said the statement was "ridiculous on its face"-and Bob McNamara is not accustomed to such talk...
...talk about the old interrogatories-who, what, where, when, why," says Akers. "Too many newspapers don't tell why." He found that one way to get the why was to weed the mediocre reporters out of his staff and to keep the pay scales high enough to attract bright newsmen...
Most motel chains depend on an easily recognizable similarity to attract customers: Holiday Inns, for example, all have bright green neon signs, and Howard Johnson motor lodges feature the familiar orange roof. One chain has made a virtue of being different, though, and hardly has two establishments that are alike. It is Treadway Inns Corp., whose 28 hostels include such disparate stopovers as Nantucket's 120-year-old Jared Coffin House, once a whaler's mansion, a modern downtown motel in the Treadway headquarters town of Rochester, N.Y., and an Alpine chalet in Franconia, N.H., known...
...commonest cry of the campus revolutionary who concerns himself with his campus is "Good teaching is dead." The famous professors who attract good students to their campuses never see the students, the story goes; instead the undergraduates are left to a handful of graduate-student teaching fellows--and they, it is assumed, are bad teachers...