Word: attractants
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Dates: during 1980-1989
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...February. But having reached that daunting precipice, he blinked. Rents and basic food prices, he promised, will not be raised for at least two years. Until there are price reform and quality products to market, the ruble cannot become a convertible currency, which is necessary if Gorbachev is to attract more foreign investment and bring his country into international financial organizations...
After the U.S.S.R. put out the welcome mat two years ago to attract joint ventures with Western firms, hundreds of business executives rushed to Moscow. Many of them inked deals to produce such wares as shoes and pizza, computer software and fertilizer. But doing business in the Soviet Union has presented more challenges than capitalists imagined. The road to perestroika's pot of gold is filled with bureaucratic potholes...
...Soviets have almost no advertising experience, since there has been little need for promotion in a land of few choices and chronic shortages. The basic sales philosophy can be summed up in the words of a Soviet citizen who was asked what he would do if he wanted to attract more customers to stay at his hotel. "Well," he said, "I would hope that all the other hotels were full...
These last entries are likely to attract most of the preliminary attention. The OED2 co-editors, John Simpson and Edmund Weiner, note that the generating ferment in English has shifted from the literary world toward those of science, business, medicine and North American slang. In fact, a partial listing of what the language has been up to lately is enough to inspire depression: brain-dead, nose job, right-to-die, acid rain, crack, heat-seeker, asset stripping, greenmail, petro-currency, barf, drunk tank. There is not much here that would inspire Keats to write...
Generations' game is considerably more radical. A program integrating the two races as equal partners might just attract more viewers among blacks, who constitute a significant 20% of the daytime audience. "Nobody," says NBC entertainment President Brandon Tartikoff, "had tried to create a show for a large black population that exists in daytime audiences. I thought we should do it." Serials, moreover, can be long-lived (Guiding Light is in its 37th year), and NBC thinks it has designed a breakthrough, "a new automobile for the late 20th century," says Tartikoff...