Word: attractants
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Dates: during 1980-1989
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Since manpower shortages can crimp a company's ability to grow, many businesses have started recruiting as actively as the Army or the Navy does. To attract engineers, Compaq, a fast-expanding computer manufacturer, has chosen the old-fashioned hard sell. For a three-day recruiting drive in Dallas, Compaq sent invitations to 3,000 engineers and blanketed the region with radio and print advertisements. To promote the company's picturesque headquarters, set in a forest in Houston, Compaq imported pine and sweet gum trees, along with park benches and lampposts. The price tag for the extravaganza...
...favorite Canto a la Habana (Song to Havana) -- "Cuba que lindos son tus paisajes" (Cuba, what beautiful vistas you have) -- the bilingual crowd goes wild, even though most of those present have never seen Cuba and have little prospect of ever doing so. "We've never had to attract these kids. They come by themselves," says Cruz. "Rock is a strong influence on them, but they still want to know about their roots. The Cuban rhythms are so contagious that they end up making room for both kinds of music in their lives...
Developing such an ethical and diverse class isno easy process, however, and preparation for thenext year's applications and admissions policiesbegins months ahead of time during the summer. Thegoal is to attract as many applicants as possible,and the process involves dividing the nation andeven foreign territories into subcommittees whichare responsible for recruiting students from theirrespective regions. Though most admissionsofficers have graduated from college, some HarvardRadcliffe undergraduates help to recruitinterested minority students from around thenation...
...explicit effort by Harvard to attract Blacks to the field of education at a time when the numbers of Blacks in this field are decreasing," said Dean of the Graduate School of Education Patricia A. Graham...
...Admissions committee makes it a policy to attract the most diverse student body it can and spends time, money and effort to send representatives around the country to appeal to a wide group of applicants. And, as a talk with five of the incoming members of the freshmen class of 1992 shows, they invariably succeed in drawing a pool of students with widely divergent interests and backgrounds...