Word: attractants
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Dates: during 1980-1989
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...Angeles-based electronics chain. In Stevens' wacky TV career, he has impersonated The Honeymooners' Ralph Kramden and Miami Vice's Sonny Crockett, played a man who gets attacked by rabid frogs and even starred as a Santa Claus who turns into a werewolf. His public appearances at Federated stores attract hundreds of autograph seekers. Most important, since his TV debut in 1982, Federated's sales have surged 80%, and the 16-year-old company has grown from 15 outlets to 60. Says Marketing Vice President Gary Tobey: "He's made us seem like a more fun place to shop...
...Music 185, Topics in Ethnomusicology, offered every year since 1979, most often jointly by Pian, Shapiro and Ward (thus affording an extraordinary student-teacher ratio!), and varying in its focus from year to year, so that it is repeatable only by students who so desire. It tends to attract not only music majors and graduate students, but also anthropology students and those from areas like Far Eastern Studies, Folklore and Mythology, and the like...
...Radcliffe does using its own resources, and the extent to which we, as grown-up Harvard-Radcliffe students are individually responsible for employing the available resources. The Murray Research Center, the Bunting Institute, and above all, the Schlesinger Library do exactly what Mr. Kurzman suggests they fail to do: attract faculty and scholars. It is wrong to rest the onus of blame on the victim, for it is Harvard's unwillingness to acknowledge the legitimacy of Women's studies which is holding back the full potential of this discipline. Radcliffe handed over control of the undergraduate curriculum for women...
Sometimes, by no coincidence, a celebrity partner may attract celebrity friends, who in turn attract a crowd. Actress Helena Kallianiotes, owner of Los Angeles' Helena's, has been known to serve her specials to her Five Easy Pieces costar and suspected silent partner Jack Nicholson. The joint is now about as in as any place off the eaten path gets. And if they are not part of the show themselves, show-biz proprietors know how to put one on. "Eating has become the evening's entertainment for people," says Director-Producer Bob Giraldi. He conceived his 15-month-old Positano...
Whether or not Expo 86 is an aesthetic triumph, it promises to be a business bonanza for British Columbia. The fair, which cost $1 billion to mount, is expected to attract more than 8 million visitors, some 60% from Canada and 35% from the U.S. The fair will undoubtedly generate a flurry of business for local hotels, car-rental firms, restaurants and the like. British Columbians hope that it will also serve as a powerful publicity tool, persuading businesses to open offices in downtown Vancouver and inspiring families to travel through the province on their next vacation. Says Carpenter...