Word: attractants
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Dates: during 1990-1999
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...show that had a successful Broadway run last season; I'm Still Here...Damn It!, Sandra Bernhard's monologue-plus-music, which has just opened on Broadway after a hit engagement downtown; and De La Guarda, a performance troupe from Argentina that has become a hot off-Broadway attraction. Joining them are a batch of new plays making a determined effort to attract the long-neglected Gen Xers...
Producers are also looking for new ways to market their shows to young theatergoers. Rent distributes book covers in schools. Hedwig hands out postcards at rock clubs and has created logo stickers for backpacks and skateboards. These efforts, of course, can help attract more than just skateboarders. "Once people hear that the younger folks are going," says Drew Hodges, whose Spotco agency created the ad campaigns for De La Guarda and other shows, "there's a real aspirational crowd that is 30 to 45 and wants to be in the same places as the trend makers who are 22." Young...
Most hunting simulations come with a number of "cheat codes" that allow you to adjust the ratio of blood to sport. In Deer Hunter II, for instance, you can start the hunt with a deer in view rather than work for 15 minutes or so to attract one by scattering scent lures or rattling antlers. Another code permits the hunter to race along, as if on horseback, at the same speed as the running deer. But if you bag a buck while using a cheat code, you're barred from mounting its head in the virtual trophy room...
...beauty was a balloon drop. (He did not, however, like the name Super Bowl. It was coined by the son of Kansas City Chiefs owner Lamar Hunt, whose imagination had been captured by the newly invented Super Ball.) It is now commonplace for a regular-season football game to attract ratings that surpass the playoff games in other sports. And the reason for that is Pete Rozelle...
...opened his first Wal-Mart store, in Rogers, Ark. That same year, S.S. Kresge launched K Mart, F.W. Woolworth started Woolco and Dayton Hudson began its Target chain. Discounting had hit America in a big way. At that time, Walton was too far off the beaten path to attract the attention of competitors or suppliers, much less Wall Street...