Word: attractants
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Dates: during 1990-1999
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...effort to attract customers, news services are making more effective use of the various mediums of communication, coupling TV shows with books, magazines, and movies: witness Time's collaboration with CNN, the ever-growing mention of the Internet on TV shows or the recent AT&T/TCI merger. "The idea," a New York Times editorial asserts, "has always been that various divisions of Viacom or AT&T/TCI or News Corporation would work together to promote one another's product...
...toward sensationalistic news has taken on a new twist. Collaboration across various types of media (often known as "synergy") gives readers and viewers unprecedented access to information, but it also blurs the distinction between news and entertainment. The strict mores of the newsroom butt heads against the need to attract viewers and then to sell them the related products, regardless of whether they are fact or fiction...
...this story and it's fast forward with too few editors who press the pause button." In a realm where the impatient reader can download the relevant information (say, the Starr report) within minutes of its release, the multimedia corporations live and die based on whether they can attract consumers quickly and refer them to the other resources and media outlets they...
Harvard's efforts to attract more minority coaches have fallen flat, because they have uniformly failed to strike at the root at the problem: the largely white "good old boy" network of former athletes, friends and coaching colleagues through which Harvard finds and hires its coaches...
Hoyte added that these successes make Harvard'sfailure to attract minority coaches all the moreembarrassing...