Word: attractants
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Dates: during 1990-1999
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...their dorms. Nor was it necessary to hand out free alcohol or to haul in giant inflatable office supplies. Just hours before exams, hundreds of undergraduates defied every Harvard stereo-type, converging on the Yard for the Primal Scream. There is no longer any secret about how to attract a crowd. As we can see, it's all about naked people...
...that we know how to attract people to an event, Springfest should never have a problem again--just fill the moonwalk with naked people. Loker Commons need not fear its waning crowds. All it has to do is invite people to spend their Crimson Cash...naked. Those graduating seniors headed for consulting would also do well to bring this principle with them. What could be a better way to boost office morale? Unfortunately, these things will never happen. And because they never will, we are forced to be nostalgic about Primal Scream...
...head of Motown Records Jheryl Busby have spent about $3 million on a controlling share in the California-based Founders National Bank. They hope to use their contacts and drawing power to get the African-American elite to plunk their savings there. They also hope to be able to attract more African-American businesses to apply for loans. Johnson, whose other investments include movie houses, shopping centers, even a few Starbucks, told the Wall Street Journal, "This is not a charity case. Hopefully we can knock down some doors and take the bank to the next level." And if they...
...sell the film. Godzilla went with size, plastering hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
...market pressure is intense. Most L.A. TV stations have traffic and news helicopters, each costing an average of $1 million a year to lease. Says Kerry Brock of the Media Studies Center in New York City: "Every 15-minute block in which they attract more viewers than the other stations is a bigger sell to advertisers, a bigger pitch and a lead-in to their next newscast at 4 o'clock or 5 o'clock. They're trying to grab and hold on to the channel surfer." And, she adds, "if you're a television station and don't have...